Case Study: 4-Bedroom / 3-Bathroom Cathedral City Home
Are you considering selling your home in the Coachella Valley? Whenever you’re selling a home, there are lots of things to think about, including:
- Timing – How quickly do you need to sell your home? Do you need to sell this home in order to buy a new one?
- Market – How’s the overall market doing? Is now a good time to sell?
- Pricing – What are comparable homes priced at? What’s the best price to list your home at?
- Getting your home ready for the market – What updates need to be done? Should you have the home professionally staged?
- Priorities – Is it more important to sell quickly or at the best price?
As you can see, there are many pieces that go into creating a successful strategy for selling your home. When done right, selling your home can be a great way to build wealth for your family.
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Meet Heath
Please note: While the names in this story have been fictionalized to protect the identity of our clients, the story and numbers are very much accurate.
Let’s dive into the story of one of our recent sellers in Cathedral City; we’ll call him Heath.
Heath invested in a 4-bedroom, 3-bathroom home in Cathedral City. He was looking for a weekend home that he could fix up and add his own touches.
After making a number of improvements over a year period and with increasing demand for second homes due to the pandemic. Heath’s home appreciated significantly in value.
Because of the pandemic, Heath found he was spending less and less time at this home. Reluctant to consider selling because of all the improvements he made, he made a call to the Joe Dickerson Team to get a sense of what his home may currently worth. Heath was relieved after finding out that the improvements he made to his home along with the current robust real estate market would realize him a significant profit on the sale of this home.
In other words, if he sold the property he would be able to use the additional funds to buy a larger primary home back in his hometown of Los Angeles.
That, coupled with the fact that Heath no longer had to worry about the maintenance and expense of owning a second home that he was not using, meant that Heath was ready to sell.
The Property
- Property type
- Single family home
- Bedrooms
- 4 BD
- Bathrooms
- 3 BA
- List price
- $499,000
- Sold price
- $450,000
- Days on market
- 49 days
Once Heath decided to sell, our team worked quickly and diligently to help Heath get his property ready for the market. We worked with Heath to determine his goals for the property, as well as his long-term wealth goals, assessed the condition of the property, provided recommendations for improving the property and pricing it right, and brought it to market within 2 weeks.
After some professional photos and well-designed and well-written marketing pieces, and the property was off to the races.
Because the home was beautifully updated, marketed well, and priced right, Heath quickly received multiple offers, and the property was sold within 49 days.
Seller Success Story
Heath very easily could have continued holding onto this property for years to come.
However, once he did the math and realized that the cost of his improvements versus the appreciation, he decided to sell the property.
Because Heath understood the value of fresh paint and cosmetic updates, as well as a smart pricing strategy, in attracting motivated buyers, his property attracted a lot of interest in a short amount of time.
This allowed Heath to sell the property for substantially more than he’d originally anticipated and gave the buyers a fresh, bright, and clean new place to call home.
Are You Considering Selling?
Whether you’re considering selling your primary home, a rental property, or a multi-unit property, we’re here to help. Our team has a strong track record in helping sellers reach the success they’re looking for. Be sure to check out all our 5-star reviews on Yelp!
We are pros at helping potential clients like you with:
- Defining your real estate and wealth building goals
- Helping you determine the right time to sell
- Creating a strategy to sell your home quickly and efficiently
- Pricing your home right, based on market comps, as well as your own goals
- Helping you determine key updates and improvements to drastically increase the value of your home and make it stand out among the competition
- Creating a robust marketing strategy that includes open houses, broker tours, and more, to attract the right buyers for your property
We’ve helped many people to successfully sell their homes here in the Coachella Valley, and we’d love to work with you as well. Whether you’re ready to sell, or you’re just exploring your options, start by scheduling a call with us.
